2026
Toyota
Big Summer
Giveback
Five years. One powerful mission.
Toyota Motor North America is excited to kick off the milestone 5th year of the Toyota Big Summer Giveback in partnership with Kids In Need Foundation! This program brings our dealer network together to support students and communities nationwide. Enroll by April 3, 2026, to be a part of this year’s impact!
Every year, Kids In Need Foundation (KINF) helps nearly 205,000 teachers and more than 4 million students access the school supplies they need—at no cost—so every child can walk into the classroom feeling prepared, confident, and ready to learn. Through our partnership, we’re helping remove barriers to education and create more equitable learning environments for students nationwide. (www.kinf.org)
During the promotion month, Toyota Motor North America will donate $3 to Kids In Need Foundation for every customer-paid oil change and tire rotation service completed at participating Toyota dealerships. These donations help deliver backpacks filled with essential school supplies to students at under‑resourced elementary schools—supporting students not just on the first day of school, but throughout the entire school year.
To take part in this meaningful initiative and share the opportunity with your customers, dealerships must enroll and select a donation tier that will be collected via your Parts Statement in support of Kids In Need Foundation. The Toyota Big Summer Giveback offers five donation tiers, selected during the online enrollment process accessible by clicking “Enroll Now”. Visit the Donation Tier Overview tab to compare each tier and the benefits offered at every level.
Most importantly, your participation helps make a difference close to home. Donations directly support students in schools located throughout your Toyota Region’s geography—strengthening the connection between your dealership and the communities you serve. Dealerships that contribute $5,000 or more will also have the opportunity to nominate and support a local school in their own community, allowing you to see the impact of your generosity firsthand.
Overall Promotion Impact
Donations Collected:
+$5.95M
Children Supported:
+220,000
Dealer Engagement:
2,176
Cumulative Program Impact (2022–2025)
With every dealership that joins the Big Summer Giveback, the network of support for our nation’s students grows. Each backpack represents a student stepping confidently into the first day of school—excited, prepared, and ready to learn—made possible by dealerships showing up for the communities they serve.
ENROLLED DEALERS
000
Goal: 800 dealers
DONATION PROGRESS
$ 000
Goal: $3M
TOTAL STUDENTS SUPPORTED
000
of 100,000 students
Dealer Enrollment Rate by Region
Percentage of dealers enrolled out of total dealers in each region
Enrollment by Region
Kids In Need Foundation Overview
- Since 1995, Kids In Need Foundation (KINF) has been dedicated to ensuring students in the nation’s most under‑resourced schools have the supplies and learning resources they need to succeed. Their mission is rooted in the belief that every child deserves an equal opportunity to learn, grow, and thrive in the classroom.
- Toyota and Kids In Need Foundation have proudly partnered on the Toyota Big Summer Giveback since 2022. Through the incredible support of our dealer network, Toyota is honored to be an Elite Financial Partner, working together with KINF to make a meaningful, lasting impact on students and communities nationwide.
- KINF is the only national nonprofit focused exclusively on schools where 70% or more of students qualify for free or reduced‑cost meals through the National School Lunch Program, allowing support to reach communities where the need is greatest.
- Each backpack distributed by Kids In Need Foundation is thoughtfully filled with essential school supplies—helping students start the school year prepared and confident, while providing teachers with the tools they need to foster learning, engagement, and long‑term success.
School Testimonial
“I want to thank Woburn Toyota and The Kids In Need Foundation. Your generosity has made a huge impact on Malcolm White Elementary students and their families. A backpack and school supplies can be costly, and in the past, some families had to make difficult financial decisions at the start of the school year. Through your combined efforts, parents and caregivers could breathe a sigh of relief. As an added benefit, many students now have uniformity of school supplies, easing social pressures.
Robert Nickerson, Principal • Malcolm White Elementary
Overall, your kindness has impacted our school in countless ways, and we are deeply grateful.”
Donation Tier Overview
Interested in hosting an in-person backpack distribution event fully coordinated by Kids In Need Foundation? Enroll in the Platinum Tier that receives this exclusive benefit. To learn more, please navigate to the Additional Details on Exclusive Platinum Benefits tab within this section.
How KINF Dealer Enrollment Works
Interested in Supporting a School in Your Local Community?
A $5,000 minimum donation is required to nominate and support a school within your dealership’s Primary Market Area (PMA). This ensures that no students are singled out or left out, allowing your contribution to support an entire school community. At this required $5,000 minimum donation, it will provide 200 backpacks filled with essential school supplies to students in need.
To qualify for this opportunity, dealerships must enroll in one of the following donation tiers: Silver + Verified Toyota Dealer Matching Gift, Gold, or Platinum. Once you enroll, enter your dealer code and select one of these eligible tiers during enrollment, the form will then automatically generate a list of qualifying schools within your PMA—making it easy to nominate your preferred local school in your community.
400
Backpacks
Platinum
Dealer selects a local school, and you can host an in-person distribution event where your team can pass out backpacks directly to students at your supported school.
$10,000
Dealership Donation
Donation Benefits Include:
- Local school nomination opportunity to select 1 qualifying school within your PMA*
- In-person backpack distribution event with your supported school facilitated by the Kids In Need Foundation
- Pre-approved media pitch provided to your team to facilitate local media coverage opportunities
- Exclusive marketing assets with dealer personalization capabilities
- Dealer recognition opportunities on Toyota and Kids In Need Foundation media channels
- Toyota Dealer Match Program eligibility to increase your total contribution amount through Toyota matching funds
- TMNA-funded national marketing support including digital paid media and in-dealer POP kits
200
Backpacks
Gold
Dealer nominates a local school, and backpacks are shipped directly to school for them to distribute to their students.
$5,000
Dealership Donation
Donation Benefits Include:
- Local school nomination opportunity to select 1 qualifying school within your PMA*
- Dealer recognition opportunities on Toyota and Kids In Need Foundation media channels
- Toyota Dealer Match Program eligibility to increase your total contribution amount through Toyota matching funds
- TMNA-funded national marketing support including digital paid media and in-dealer POP kits
100
Backpacks
Silver
Support ~4 classrooms at school(s) with highest need in your Toyota Region
$2,500
Dealership Donation
Donation Benefits Include:
- School selected by Kids In Need Foundation
- Upgrade Opportunity via the Toyota Dealer Match Program to gain the ability to nominate a local school in your PMA. See below for additional details.
- TMNA-funded national marketing support including digital paid media and in-dealer POP kits
| Your Donation: | $2,500 |
| Toyota Match: | $2,500 |
| Total: | $5,000 |
If your Toyota Dealer Match increases your total support to $5,000 or more, your enrollment will automatically be upgraded to receive the ability to nominate and support an entire school in your local PMA.
40
Backpacks
Bronze
Support 1-2 classrooms at School(s) With Highest Need in Your Toyota Region
$1,000
Dealership Donation
Donation Benefits Include:
- School selected by Kids In Need Foundation
- Toyota Dealer Match Program eligibility to increase your total contribution amount through Toyota matching funds
- TMNA-funded national marketing support including digital paid media and in-dealer POP kits
20
Backpacks
Basic
Support 1 classroom at a school with highest need in your Toyota Region
$500
Dealership Donation
Donation Benefits Include:
- School selected by Kids In Need Foundation
- TMNA-funded national marketing support including digital paid media and in-dealer POP kits
*The Silver tier includes an upgrade option where you can obtain the local school nomination benefit if you match your full $2,500 dealer contribution via the Toyota Dealer Match Program. When doing so, Toyota will provide a 1:1 match of your donation, increasing your total support to the minimum required $5,000 amount. Upon confirmation that Toyota has received and accepted your match request, KINF will contact you to confirm your local school nomination. This upgrade option is only available in the Silver tier.
PLATINUM DEALER OVERVIEW
- Your donation will provide 400 backpacks to children at a local school within your dealership’s PMA.
- You will have a dedicated KINF representative who will work with your primary and secondary dealer contacts indicated in your enrollment form to plan and execute your distribution event from start to finish.
- During the day of your event, your selected dealership team members will get to distribute your donated backpacks filled with school supplies directly into the hands of the students who will be supported.
- KINF will provide you with a pre-approved media advisory that you can share with your local media partners to increase community awareness.
- KINF can also capture photos and videos of your team at the event so you can fully engage with the students at your supported school.
- TMNA will support you with a range of Platinum-exclusive marketing materials and recognition opportunities to help you amplify the exposure of your event.
2026
PLATINUM DEALER GUIDE
How to Request Your Toyota Dealer Match
Step 1: Log into Dealer Daily 356
Step 2: Select the “Info” tab from the main navigation
Step 3: Select “Toyota Dealer Match”
Step 4: In the “cause name” section, enter Kids In Need Foundation as the beneficiary nonprofit
Step 5: Enter the amount of your dealer contribution to this year’s Big Summer Giveback, select the date you enrolled, and then submit your match request
Need Additional Support?
For questions related to school nominations, in-person distribution events, or backpack delivery updates
please reach out to Kids In Need Foundation at BigSummerGiveback@kinf.org.
FAQs
DONATION TIERS
Q: How will my donation be collected?
A: Once the online enrollment period closes on April 3rd, TMNA will collect your donation via your dealer Parts Statement. You can also have your donation matched via the Dealer Match program (minimum donation of $1,000). This would be processed separately via the Toyota Dealer Match Program website and only applicable if you decide to have your donation matched and meet the minimum donation qualification. Details on the process are included in the “Dealer Match” section.
Q: What if I’d like to donate at a different amount not listed within the donation tiers?
A: If interested in donating at a different amount outside of our donation tiers, please reach out to BigSummerGiveback@kinf.org.
Q: Will I receive a receipt or confirmation of my donation?
A: Your invoice from Toyota on your parts statement will clearly outline your donation amount. If donating through the Toyota Dealer Match Program website, you’ll receive a digital confirmation and receipt.
Q: Can KINF provide a W-9 or 501c3 determination letter for Kids In Need Foundation?
A: Yes, they can provide a W-9 and 501c3 determination letter.
Q: What if a customer wants to donate more on their own?
A: You can refer them to scan the QR code on all provided point of sale elements that will take them to a standalone website where they can donate in addition to the Toyota amount. The website for customers to donate is www.kinf.org/toyota/.
TOYOTA DEALER MATCH PROGRAM
Q: How can I have my funds matched through the Toyota Dealer Match Program?
A: The Dealer Match platform is accessed via Dealer Daily. In the Dealer Match platform, dealers’ type in the name of the nonprofit as “Kids In Need Foundation”. It’s important to confirm the organization you select has “2719 Patton Road, Roseville, MN 55113” and EIN Number “82-1078462” listed. Once confirmed, press “select” to begin the match request. The dealer will then enter the remaining requested information to complete their submission.
- Note: Please reference our KINF Dealer Match Instruction Manual for step-by-step instructions to walk you through the full process.
Q: If I choose to have my donation matched by the Toyota Dealer Match Program, will this contribution be included in the annual $10,000 matching funds limit?
A: Yes, this contribution would be included in the annual $10,000 limit of matching funds.
SCHOOL SELECTION PROCESS
Q: What criteria does KINF use to identify qualifying schools with children in need of this support?
A: KINF serves schools in which 70% or more of enrolled students qualify for free or reduced-cost lunch through the National School Lunch Program. This maximizes the impact of your donation by ensuring it goes to the schools with the most students in need of supplies.
Q: Will I be able to nominate which school my donation funds go to?
A: The school nomination benefit is only available if you enroll in the Silver with Verified Toyota Match, Gold, or Platinum level.
Q: How do I submit my selected school I’d like to nominate?
A: You will submit this on your online enrollment form available at Enrollment Form. This nomination field is only available when you select the qualifying tiers noted above.
BACKPACK DISTRIBUTION
Q: When will the backpacks arrive at designated schools?
A: The goal is to have all backpacks fulfilled to each school ahead of the school year, so no later than early September.
Q: When will we know the exact list of schools who will be receiving backpacks across the country?
A: Once opt-ins are finalized on 4/3, KINF will identify qualifying schools with the greatest need/opportunity for impact in areas of participating dealerships across the country. The final list of participating schools will be made available in early summer prior to the August promotion.
Q: How will the backpacks be sent to the participating schools?
A: KINF will directly ship all backpacks filled with school supplies to the participating schools across the country. No backpacks will be sent to the dealerships. For platinum-level donations, schools will be instructed to not distribute the backpacks until the local distribution event where KINF and the dealership will be in attendance.
Q: What does each backpack include?
A: Each backpack sent to a school will be brand new and packed with 3 folders, 2 notebooks, a package of pencils, a package of crayons, a package of markers, 2 glue sticks, a wedge eraser, a pair of kids’ scissors, and a pencil pouch!
PLATINUM-LEVEL DONATION TIER
Q: I’d like to take advantage of the Platinum-level local distribution event. How do I nominate a school I’d like to partner with for my event?
A: This is available within the enrollment form that will auto-populate specific to your dealership after you enter in your dealer code and select the Platinum tier. The schools that appear on this list both qualify based on our program requirements with KINF and reside within your dealership’s PMA zip codes to ensure you’ll be making an impact directly in your community.
Q: How do I submit the nominated school I’d like to partner with?
A: You will submit this on your online enrollment form when you enroll at www.toyotabigsummergiveback.com. We strongly encourage you to enroll as soon as possible to allow the KINF team to start planning your event before the 2026 school year concludes.
Q: When will Platinum dealers be billed for their donation?
A: All Platinum dealers will be billed via their Parts Statement. The invoice for your donation will be delivered by the end of May after all enrollments have been verified.
Q: When will Platinum dealers be notified of the recipient school?
A: All Platinum dealers should hear back from the Kids In Need Foundation by the end of May to confirm if your nominated school accepted your donation or if they declined to review alternative options.
Q: Who will be coordinating the local distribution event set-up details for Platinum-enrolled dealers?
A: A KINF representative will support you in these efforts and will connect directly with your indicated dealer contacts you entered in your enrollment form entry. For any specific questions ahead of this, please email the KINF event team at bigsummergiveback@kinf.org.
Q: Will the dealer be able to provide date options for the backpack distribution?
A: Yes, KINF will work with both your dealership team and the recipient school to determine the date options that work best for both parties.
Q: Who is coordinating media outreach?
A: Your KINF representative will provide a pre-approved media advisory that your team can send to local media partners at your discretion.
Q: Will there be a media advisory and/or press release?
A: KINF and Toyota will publish a national press release and a media advisory for each market. TMNA’s version of the press release can be found on Toyota Newsroom and should be live by 8/1/26.
Q: Will the on-site dealer participants be provided talking points?
A: Yes, KINF will provide these in the event outline that will be provided ahead of your event.
Q: How will the backpacks be delivered and transported to my event?
A: KINF will both pre-pack and coordinate delivery of your backpacks directly to your event ahead of the event date. The school will then be instructed to not open and distribute them until the day of your event where your dealership staff will get to pass these out.
Q: Will all on-site dealer participants need to complete media release waivers?
A: Yes, your KINF representative will provide this to your team for completion prior to the event.
Q: Do the backpacks provided by our dealership feature the Toyota (or dealer) logo? Can we customize them as a participating dealer?
A: Relying on teacher feedback and guidance, the backpacks are unbranded intentionally. This is to ensure that no child feels singled out or different due to any branding. The campaign website outlines all recommended marketing opportunities available for Toyota’s Big Summer Giveback that your team can implement in place of this.
