Toyota Motor North America is pleased to announce our continued
partnership with Kids In Need Foundation to kick off our 4th year of the Toyota Big Summer Giveback.
To participate, complete your online enrollment no later than April 18th, 2025!
In an average year, Kids In Need Foundation (KINF) helps nearly 205,000 teachers and more than 4 million students receive the necessary school supplies at no cost to create equitable learning spaces for all students. (www.kinf.org)
During the promotion month, TMNA will donate $3 to Kids In Need Foundation for every qualifying oil change & tire rotation service completed at participating Toyota dealerships. All proceeds will support children in under-resourced elementary schools across the country with backpacks filled with school supplies to support them in the upcoming school year.
For your dealership to participate and promote this incentive to your customers, you must enroll and select a donation amount that will be collected via your Parts Statement to support this cause with Kids In Need Foundation. Our promotion includes 5 donation tiers that you’ll select when you complete your online enrollment form that can be accessed by clicking the red icon below. To learn more about each donation tier, head to the Donation Tier Overview tab where you can compare the benefits offered at each level.
Overall Promotion Impact
Donations Collected:
+$3.75M
Children Supported:
+140,000
Dealer Engagement:
1,492
Kids In Need Foundation Overview
- Since 1995, Kids In Need Foundation has made its mission to provide school supplies and learning resources needed to support the country’s most under-resourced schools.
- They are the only national nonprofit focusing on the nation’s most under-resourced schools where 70% or more students are eligible for free or reduced-cost meals through the National School Lunch Program.
- Each backpack donated by KINF is filled with essential school supplies to set students up for success in the classroom, while also providing the support needed to foster learning, growth, and continued engagement in their education.
- Toyota and KINF have partnered together on this promotion since 2022. Toyota is honored to be an Elite Financial Partner with Kids In Need Foundation thanks to the strong support of our dealers through this promotion.
School Testimonial
“Thank you so much for your incredibly generous gift of backpacks filled with supplies for our students and for the gift of your time to share them with our families. As you saw, our families were both excited and appreciative of your generosity.The line for Back-to-School-Night started an hour early and that is a first for sure. We had the best attendance we’ve ever had for this event, and attribute it to the backpack giveaway.
Deanna Parks, Principal • Heideman Elementary
Heideman is so grateful for our partnership with Tustin Toyota and for your generosity.”
Donation Tier Overview
Please review the chart below to learn more about the 5 donation tiers available for your dealership to support this promotion. Once confirmed, head to the enrollment form where you’ll input your desired donation tier and complete all other required fields to officially enroll.
The Platinum and Gold tiers include a school nomination benefit where you can select 1 qualifying school within your PMA based on your direct donation contribution. All students at your supported school will receive a backpack filled with school supplies to support them throughout the school year. You will select your school nomination from your dealer-specific eligible school list that will auto-populate within the enrollment form after you enter your dealer code and select one of these donation tiers.
The Silver tier is only eligible for a school nomination if you submit a $2,500 Dealer Match to the Toyota Dealer Match Program by April 18, 2025. To be eligible and make your school nomination during enrollment, you will agree to make a Dealer Match after you select the Silver tier within the form. For step-by-step instructions on how to complete your Dealer Match after you submit your enrollment, please refer to the Dealer Match Instructions resource.
Interested in hosting an in-person backpack distribution event fully coordinated by Kids In Need Foundation? Enroll in the Platinum Tier that receives this exclusive benefit. To learn more, please navigate to the Platinum Tier tab within this section.
-
Platinum Gold Silver Bronze Basic 400 Children Supported 200 Children Supported 200 Children Supported** 40 Children Supported 20 Children Supported Benefits $10,000 $5,000 $5,000
($2,500 Dealer Donation + $2,500 Toyota Match)$1,000 $500 In-person backpack distribution event with your supported school facilitated by the Kids In Need Foundation – – – – Pre-approved media pitch provided to your team to facilitate local media coverage opportunities – – – – Exclusive marketing assets with dealer personalization capabilities* – – – – Dealer recognition opportunities on Toyota and Kids In Need Foundation media channels – – – School nomination opportunity to select 1 qualifying school within your PMA $+$** – – Toyota Dealer Match Program eligibility to increase your total contribution amount through Toyota matching funds ** – TMNA-funded national marketing support including digital paid media and in-dealer POP kits Platinum400 Children Supported
$10,000
In-person backpack distribution event with your supported school facilitated by the Kids In Need Foundation
Pre-approved media pitch provided to your team to facilitate local media coverage opportunities
Exclusive marketing assets with dealer personalization capabilities*
Dealer recognition opportunities on Toyota and Kids In Need Foundation media channels
School nomination opportunity to select 1 qualifying school within your PMA
Toyota Dealer Match Program eligibility to increase your total contribution amount through Toyota matching funds
TMNA-funded national marketing support including digital paid media and in-dealer POP kits
Gold200 Children Supported
$5,000
Dealer recognition opportunities on Toyota and Kids In Need Foundation media channels
School nomination opportunity to select 1 qualifying school within your PMA
Toyota Dealer Match Program eligibility to increase your total contribution amount through Toyota matching funds
TMNA-funded national marketing support including digital paid media and in-dealer POP kits
Silver200 Children Supported**
$5,000
($2,500 Dealer Donation + $2,500 Toyota Match)
School nomination opportunity to select 1 qualifying school within your PMA**
Toyota Dealer Match Program eligibility to increase your total contribution amount through Toyota matching funds**
TMNA-funded national marketing support including digital paid media and in-dealer POP kits
Bronze40 Children Supported
$1,000
Toyota Dealer Match Program eligibility to increase your total contribution amount through Toyota matching funds
TMNA-funded national marketing support including digital paid media and in-dealer POP kits
Basic20 Children Supported
$500
TMNA-funded national marketing support including digital paid media and in-dealer POP kits
*This kit includes a Platinum-exclusive POP kit in place of the standard version. You will also receive platinum-recognition digital banners and customizable social media templates that your dealership can use to conduct dealer-facilitated marketing initiatives.
**To receive the school nomination benefit at the Silver tier, it is required to match your donation via the Toyota Dealer Match Program with Kids In Need Foundation selected as the beneficiary by April 18th, 2025. This requirement is in place to ensure your total backpacks contributed will support a minimum of 200 children via a $5,000 total donation ($2,500 Dealer Donation + $2,500 Toyota Match) to support most, if not all, of the student body at your benefiting school.
PLATINUM DEALER OVERVIEW
- Your donation will provide 400 backpacks to children at a local school within your dealership’s PMA.
- You will have a dedicated KINF representative who will work with your primary and secondary dealer contacts indicated in your enrollment form to plan and execute your distribution event from start to finish.
- During the day of your event, your selected dealership team members will get to distribute your donated backpacks filled with school supplies directly into the hands of the students who will be supported.
- KINF will provide you with a pre-approved media advisory that you can share with your local media partners to increase community awareness.
- KINF can also capture photos and videos of your team at the event so you can fully engage with the students at your supported school.
- TMNA will support you with a range of Platinum-exclusive marketing materials and recognition opportunities to help you amplify the exposure of your event.
2025 Timeline
Have additional questions on the Platinum Tier? Please refer to our Platinum FAQs.
Need Additional Support?
For questions related to school nominations, in-person distribution events, or backpack delivery updates
please reach out to Kids In Need Foundation at BigSummerGiveback@kinf.org.
For all other questions about the promotion, you can contact the TMNA Service, Parts, and Accessories
Marketing team at BackToSchoolPromotion@toyota.com.
FAQs
DONATION TIERS
Q: How will my donation be collected?
A: Once the online enrollment period closes on April 19th, TMNA will collect your donation via your dealer Parts Statement. You can also have your donation matched via the Dealer Match program (minimum donation of $1,000). This would be processed separately via the Toyota Dealer Match Program website and only applicable if you decide to have your donation matched and meet the minimum donation qualification. Details on the process are included in the “Dealer Match” section.
Q: What if I’d like to donate at a different amount not listed within the donation tiers?
A: If interested in donating at a different amount outside of our donation tiers, there is an “Other” category found in the online enrollment form. Just select this option and include your desired donation amount.
Q: Will I receive a receipt or confirmation of my donation?
A: Your invoice from Toyota on your parts statement will clearly outline your donation amount. If donating through the Toyota Dealer Match Program website, you’ll receive a digital confirmation and receipt.
Q: Can KINF provide a W-9 or 501c3 determination letter for Kids In Need Foundation?
A: Yes, they can provide a W-9 and 501c3 determination letter.
Q: What if a customer wants to donate more on their own?
A: You can refer them to scan the QR code on all provided point of sale elements that will take them to a standalone website where they can donate in addition to the Toyota amount. The website for customers to donate is www.kinf.org/toyota/.
TOYOTA DEALER MATCH PROGRAM
Q: How can I have my funds matched through the Toyota Dealer Match Program?
A: The Dealer Match platform is accessed via Dealer Daily. In the Dealer Match platform, dealers’ type in the name of the nonprofit as “Kids In Need Foundation”. It’s important to confirm the organization you select has “2719 Patton Road, Roseville, MN 55113” and EIN Number “82-1078462” listed. Once confirmed, press “select” to begin the match request. The dealer will then enter the remaining requested information to complete their submission.
- Note: Please reference our KINF Dealer Match Instruction Manual for step-by-step instructions to walk you through the full process.
Q: If I choose to have my donation matched by the Toyota Dealer Match Program, will this contribution be included in the annual $10,000 matching funds limit?
A: Yes, this contribution would be included in the annual $10,000 limit of matching funds.
SCHOOL SELECTION PROCESS
Q: What criteria does KINF use to identify qualifying schools with children in need of this support?
A: KINF serves schools in which 70% or more of enrolled students qualify for free or reduced-cost lunch through the National School Lunch Program. This maximizes the impact of your donation by ensuring it goes to the schools with the most students in need of supplies.
Q: Will I be able to nominate which school my donation funds go to?
A: The school nomination benefit is only available if you enroll in the Silver, Gold, or Platinum level. If you do enroll in one of these levels, your Region support team can provide you with a list of schools that both qualify and reside in one of your PMA’s exclusive zip codes. You can then nominate the school you’d like to partner with given that you’re enrolling in one of the applicable donation tiers.
Q: How do I submit my selected school I’d like to nominate?
A: You will submit this on your online enrollment form available at Enrollment Form. This nomination field is only available when you select the qualifying tiers noted above.
BACKPACK DISTRIBUTION
Q: When will the backpacks arrive at designated schools?
A: The goal is to have all backpacks fulfilled to each school ahead of the school year, so no later than early September.
Q: When will we know the exact list of schools who will be receiving backpacks across the country?
A: Once opt-ins are finalized on 4/19, KINF will identify qualifying schools with the greatest need/opportunity for impact in areas of participating dealerships across the country. The final list of participating schools will be made available in early summer prior to the August promotion.
Q: How will the backpacks be sent to the participating schools?
A: KINF will directly ship all backpacks filled with school supplies to the participating schools across the country. No backpacks will be sent to the dealerships. For platinum-level donations, schools will be instructed to not distribute the backpacks until the local distribution event where KINF and the dealership will be in attendance.
Q: What does each backpack include?
A: Each backpack sent to a school will be brand new and packed with 3 folders, 2 notebooks, a package of pencils, a package of crayons, a package of markers, 2 glue sticks, a wedge eraser, a pair of kids’ scissors, and a pencil pouch!
PLATINUM-LEVEL DONATION TIER
Q: I’d like to take advantage of the Platinum-level local distribution event. How do I nominate a school I’d like to partner with for my event?
A: This is available within the enrollment form that will auto-populate specific to your dealership after you enter in your dealer code and select the Platinum tier. The schools that appear on this list both qualify based on our program requirements with KINF and reside within your dealership’s PMA zip codes to ensure you’ll be making an impact directly in your community.
Q: How do I submit the nominated school I’d like to partner with?
A: You will submit this on your online enrollment form when you enroll at www.toyotabigsummergiveback.com. We strongly encourage you to enroll as soon as possible to allow the KINF team to start planning your event before the 2025 school year concludes.
Q: When will Platinum dealers be billed for their donation?
A: All Platinum dealers will be billed via their Parts Statement. The invoice for your donation will be delivered by the end of May after all enrollments have been verified.
Q: When will Platinum dealers be notified of the recipient school?
A: All Platinum dealers should hear back from the Kids In Need Foundation by the end of May to confirm if your nominated school accepted your donation or if they declined to review alternative options.
Q: Who will be coordinating the local distribution event set-up details for Platinum-enrolled dealers?
A: A KINF representative will support you in these efforts and will connect directly with your indicated dealer contacts you entered in your enrollment form entry. For any specific questions ahead of this, please email the KINF event team at bigsummergiveback@kinf.org.
Q: Will the dealer be able to provide date options for the backpack distribution?
A: Yes, KINF will work with both your dealership team and the recipient school to determine the date options that work best for both parties.
Q: Who is coordinating media outreach?
A: Your KINF representative will provide a pre-approved media advisory that your team can send to local media partners at your discretion.
Q: Will there be a media advisory and/or press release?
A: KINF and Toyota will publish a national press release and a media advisory for each market. TMNA’s version of the press release can be found on Toyota Newsroom and should be live by 8/1/25.
Q: Will the on-site dealer participants be provided talking points?
A: Yes, KINF will provide these in the event outline that will be provided ahead of your event.
Q: How will the backpacks be delivered and transported to my event?
A: KINF will both pre-pack and coordinate delivery of your backpacks directly to your event ahead of the event date. The school will then be instructed to not open and distribute them until the day of your event where your dealership staff will get to pass these out.
Q: Will all on-site dealer participants need to complete media release waivers?
A: Yes, your KINF representative will provide this to your team for completion prior to the event.
Q: Do the backpacks provided by our dealership feature the Toyota (or dealer) logo? Can we customize them as a participating dealer?
A: Relying on teacher feedback and guidance, the backpacks are unbranded intentionally. This is to ensure that no child feels singled out or different due to any branding. The campaign website outlines all recommended marketing opportunities available for Toyota’s Big Summer Giveback that your team can implement in place of this.
